The Battle for the Best 4K TV of 2025: A Fierce Competition Among Tech Giants
Determining the single "best" 4K TV is a nuanced task, as the ideal choice often hinges on individual priorities such as budget, room environment, and primary use. However, a clear consensus from industry experts and reviews in 2025 points to a familiar cast of top contenders: Samsung, LG, and Sony, with TCL and Hisense solidifying their positions as formidable challengers offering exceptional value.
For those seeking the pinnacle of picture quality, OLED technology continues to reign supreme, and LG and Samsung are at the forefront of this innovation. LG's 2025 G-series and C-series OLEDs are consistently lauded for their infinite contrast, perfect black levels, and vibrant colors. Samsung's QD-OLED technology, found in its S95 series, pushes the boundaries of brightness and color volume for an OLED panel, offering a compelling alternative.
Sony maintains its reputation for superior image processing. The BRAVIA XR series, particularly the high-end models, are praised for their natural and realistic picture quality, exceptional motion handling, and impressive upscaling of lower-resolution content. Sony's TVs are often a top choice for cinephiles who prioritize accurate and lifelike visuals.
In the realm of traditional LED TVs, which includes QLED and Mini LED technologies, Samsung continues to be a dominant force. Their Neo QLED lineup delivers outstanding brightness, making them ideal for well-lit rooms, and their advanced local dimming technology provides deep black levels that are approaching OLED quality.
Not to be outdone, TCL and Hisense have firmly established themselves as major players by offering high-end features at more accessible price points. Both brands have impressed with their 2025 Mini LED models, which deliver remarkable brightness, good contrast, and a host of gaming-friendly features, making them excellent all-around performers for a wide range of consumers.
Ultimately, the best 4K TV brand for you will depend on your specific needs. For the absolute best picture quality in a dark room, LG and Samsung's OLEDs are hard to beat. For those who value natural image processing and motion, Sony is a top choice. If your viewing environment is bright, or you're looking for a feature-packed TV at a competitive price, Samsung, TCL, and Hisense all offer compelling options.
WHAT'S THE DEAL?
High-End Mini LED TVs: Bright and Punchy
Sony Bravia 9 Series
65-inch: ~$5,999 AUD
75-inch: ~$7,499 AUD
85-inch: ~$9,999 AUD
Samsung QN90D Series
65-inch: ~$4,299 AUD
75-inch: ~$5,499 AUD
85-inch: ~$7,899 AUD
TCL C855 Series
65-inch: ~$2,999 AUD
75-inch: ~$3,999 AUD
85-inch: ~$4,999 AUD
Hisense U8QAU Series
65-inch: ~$2,799 AUD
75-inch: ~$3,699 AUD
85-inch: ~$4,999 AUD
